Home & personal care
Shaping a cleaner future in everyday care products.
Increasing global population and living standards, combined with a growing focus on hygiene, are driving rising demand for consumer products, particularly in the home and personal care market. However, consumers today expect more than just performance – they demand products that are sustainable, ethical, and environmentally friendly.
This shift is creating a need for products such as recycled shampoo bottles, fully biobased and palm-free lotions, and all-purpose cleaners with zero carbon footprint. The industry must move beyond destructive fossil fuel and palm oil-derived ingredients and embrace innovative, sustainable solutions.
With palm oil present in approximately 70% of cosmetic products, consumer perception is shifting rapidly. At the same time, new regulatory requirements such as the European Deforestation Regulation (EUDR) are putting additional pressure on the industry to evolve and adopt more responsible practices.
The home & personal care markets
Palm oil and its derivatives are used in 70% of cosmetics products
Nearly 6 in 10 consumers are willing to change their shopping habits to reduce environmental impact
Consumers spent € 8.2 billion on animal, human and environmentally friendly products in 2020
X-Craft®
Our fractionated acids product line for technical applications. X-Craft® acids are high-quality fatty acids with a purity of >99%, suitable as an intermediate for a wide range of chemical derivatives. Higher purities with controlled fractions can be available upon request.
X-Craft® 4 >99% pure butyric acid.
X-Craft® 5 >99% pure valeric acid.
X-Craft® 6 >99% pure caproic acid.
How ChainCraft responds to current market trends to develop sustainable consumer products
Fatty acids and their derivatives are extensively used in home and personal care products such as shampoos, soap, all-purpose cleaners, and cleansing creams for various formulation purposes.
The extensive fatty acid portfolio developed by ChainCraft’s proprietary elongation technology provides leading home and personal care innovators many opportunities for the development of unique sustainable ingredients.
