Home &
Personal care

Pressure is rising for brand owners to provide sustainable products for consumers

Increase of global population and living standards, combined with a growing focus on hygiene is driving up demand for consumer products, particularly in the home and personal care market. At the same time, these consumers demand more sustainable and local products such as recycled shampoo bottles, fully biobased and palm-free lotions, and all-purpose cleaners with zero carbon footprint. The industry has to move away from destructive fossil fuel and palm oil derived ingredients towards more sustainable solutions.

The home & personal care markets


Palm oil and its derivatives are used in 70% of cosmetics products

out of 10

Nearly 6 in 10 consumers are willing to change their shopping habits to reduce environmental impact


Consumers spent € 8.2 billion on animal, human and environmentally friendly products in 2020


X-Craft® 68, X-Craft® 6, X-Craft® 7 & X-Craft® 8

X-Craft® 68 is a unique medium-chain fatty acid (MCFA) blend composed of more than 90% caproic acid (C6) combined with heptanoic acid (C7) and caprylic acid (C8) making it an ideal blend of MCFA. It is used as a precursor to surfactant production.

Other products include fractionated fatty acids such as X-Craft® 6 (caproic acid), X-Craft® 7 (heptanoic acid) and X-Craft® 8 (caprylic acid) with a purity of more than 98% to serve home and personal care market applications that require refined MCFA’s.

How ChainCraft responds to current market trends to develop sustainable consumer products

Fatty acids and their derivatives are extensively used in home and personal care products such as shampoos, soap, all-purpose cleaners, and cleansing creams for various formulation purposes.

The extensive fatty acid portfolio developed by ChainCraft’s proprietary elongation technology provides leading home and personal care innovators many opportunities for the development of unique sustainable ingredients.

Get in touch with our expert

Please contact Jeroen van Dorp if you would like to sample our products or for more information.